We've Forgotten How to Reach Each Other

Political campaigns are failing. Swing voters are exhausted by messaging. Arguments don't work. There's a better way.

Statue of Liberty - symbol of unity and possibility
The Problem Everyone Feels
Political messaging is broken. Voters are tuned out. Debates change zero minds. Swing voters—the people who actually decide elections—don't respond to arguments, ads, or appeals to logic. They are feeling exhaustion and cynicism.

The research is clear: traditional political outreach fails on the people who matter most. Decades of studies across 31 elections tracking nearly 100,000 voters show that political arguments literally don't move undecided voters. Not one bit.

So campaigns keep doing the same thing. And nothing changes.

What Actually Works: Experience Over Arguments
What neuroscience, behavioral psychology, and recent research all agree on
Stop arguing. Start building community. Research shows people shift their views when they take action with others, bond with peers, and experience shared moments that feel real. Not through words. Through doing.

We created More Unites Than Divides—a 90-minute concert featuring world-class musicians performing the anthems that unite Americans (Van Halen, Queen, Springsteen, Journey) paired with an interactive ranked-choice voting experience that teaches voters about their real power.

95% music. 5% meaning. The music is why people come. The experience of voting together, discovering shared interests, and feeling their voice matter—that's what changes minds.

No lectures. No political talk. Just connection.

See it in action:

Real moment from December 18th show: Voters experiencing ranked-choice voting together

The Opportunity for Funders
You'd be funding the infrastructure for actual political change. Instead of another ad buy or campaign email that nobody reads, you'd be building conditions where swing voters genuinely shift their worldview—because they experienced it themselves, not because someone told them to.

December 18th, we tested this with a carefully curated audience. The response was clear: swing voters will show up, engage deeply, and leave changed—if you treat them as agents of their own understanding, not targets of a message.

Scaled, this becomes a replicable model for reaching persuadable voters in purple states. A new kind of political infrastructure. Built on science. Proven to work.

Explore the Research See the Proof of Concept
What Supporting This Means

You'd be betting on a future where Americans can reach each other again. Where swing voters feel their power, experience their shared interests, and leave a room more hopeful about democracy—not more cynical.

Where politics is about bringing people together through the things we actually love (great music, community, the feeling of being heard) instead of dividing them with words.

That's what you're funding. Not a concert. A new way to heal what's broken.

Grounded in Research
56
Debates Analyzed
(Zero mind changes)
100K+
Voters Tracked
(Across 31 elections)
Dec 18
Proof of Concept
(Tested & Works)
95%
Music Focus
(5% Meaning)

Ready to explore how to scale this?

Get in Touch